Francisco Pereira Coutinho

In this project, I served as the Creative Director for the launch of Atlético CP's new 24/25 kits, reimagining the football jerseys as fashion and lifestyle pieces. My role included hiring the team, selecting models and locations to showcase the Alcântara neighborhood, collaborating with the stylist to define the outfits, and directing the shoot. I was also responsible for the post-production, ensuring that every aspect aligned with our vision of blending sportswear with contemporary fashion.